PRESS RELEASE
Perth-based communications and production agency The Digital Imagineers Company are known for creating a diverse array of high quality stories from corporate communications to network television programmes. So when it was time to upgrade their cine lenses they turned to Fujinon and specifically their Cabrio range.
The Digital Imagineers Company General Manager Stephen Aspinall explained, “We recognised a requirement for our clients who want a filmic look and lenses that still allowed us to operate in the field in fast-paced, ever changing environments. As a company we have a policy of utmost professionalism whether it is our people, facilities and especially our equipment. DSLRs were never a consideration for us as we believe they are lowering production standards and whilst we considered other options however, a lack of products that allowed fast, high quality operation in the field held us back. Until the Cabrio lens range was released that is.
The Digital Imagineers Company’s clients read like a who’s who list across many industries. As the company does a significant amount of work on mine sites and in remote regions, these two logistical and geographical factors also played a part in the decision to purchase Cabrio lenses.
Aspinall added, “Sometimes, due to the nature of a shoot, you can't just change the lens or get closer to the subject when you need to. The Cabrio lenses got around these issues by giving us the ENG grip we were looking for and also the zoom functionality we required. As a result, to compliment our Sony PMW-F55 camera we purchased a 19-90mm Cabrio and an 85-300mm Cabrio as they give us a full focal length range with just two lenses and we no longer have to carry a case of prime lenses around. What’s more we can frame up far more easily with the zooms which reduces time spent setting up shots.”
The Digital Imagineers Company are one of WA’s leading communications agencies and certainly one that prides itself on customer service and excellent relationships with all of its equipment suppliers.
Stephen Aspinall concluded, “Simon Becker, Marc Van Agten and the entire Fujinon team were great throughout the sale process. When I realised I had not ordered hoods or protective filters they contacted Japan to ensure they got here as soon as possible. That’s the kind of service we really appreciate. They were also always available to answer our questions and in addition to supplying me with great lenses that will give me many happy years of service, they even loaded the latest firmware that complements our Sony F55 camera onto them prior to delivery.”