Press release from Nixco
WWE (NYSE:WWE) has formed a partnership with Hoyts Corporation, Australia‟s leading cinema operator, to bring WWE Pay-Per-Views to the big screens at Hoyts Cinemas across Australia.
Captured live via satellite out of the USA, Hoyts Cinemas will screen 4 WWE Pay-Per-Views throughout 2011. The partnership will launch with „WWE OVER THE LIMIT™â€Ÿ on Monday May 23rd.
Announcing the partnership, Andrew Whitaker, Executive Vice President of International for WWE, said “This marks a new era for WWE and will allow our Australian fans to come together to experience all the excitement of a WWE Pay-Per-View on the big screen. Working with Hoyts will complement our long-standing Foxtel partnership by continuing to drive brand awareness.”
“We are delighted to be forming this partnership with WWE that will provide Australian WWE fans the opportunity to engage with this leading sports entertainment brand within our family-friendly venues together,” commented Anthony Thiessen, Director of Marketing for Hoyts.
“These Monday night events will be a lot of fun for our customers. I can‟t wait to see it on our big screens”.
Tickets on sale at www.hoyts.com.au on Monday May 2. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.