Iron Man 3 was the most-viewed movie trailer in Australia on popular online video site YouTube in 2012
Channel Ten drama Offspring was just one recent screen production to benefit from audience testing
Melbourne 'tweeters' win advance screening of Paranormal Activity 3
Paramount Pictures is again relying on the power of social media to market its next Paranormal Activity instalment
Marketing is no longer just about posters - IF looks at how local distributors are using QR codes to reach audiences
Andrew Traucki talks about the importance of marketing Australian films
Film and TV marketing company Zealot has closed its physical production office in Sydney but remains open for business, according to Zealot co-founder Shaun Farrington
Director Andrew Traucki tells Inside Film about his new film and how he plans to build a loyal following