The Australian screen industry needs to take a tough look at the films it is releasing each year and why most are not appealing to audiences, according to veteran producer Sue Maslin AO.
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A recent survey of more than 96,000 people has identified a way to draw audiences back to the cinema: make...
A SXSW Sydney panel has stressed the importance of creating pitch packages prior to meetings, rather than relying too heavily on just the idea.
TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.
More than two and a half years after Screen Australia announced it would be promoting 'The Dry' via its Summer of Cinema campaign, the film's sequel is set to get the same treatment.
Last year's Natalie Miller Fellow Bridgette Graham is establishing her own Path to Audience, launching a new marketing consultancy in Melbourne.