Channel Ten drama Offspring was just one recent screen production to benefit from audience testing
Iron Man 3 was the most-viewed movie trailer in Australia on popular online video site YouTube in 2012
ABC Made will bring together teams from TV, radio, news, international, commercial and digital networks.
"If there's some ideas at the start and the photographers know what to capture, it's always a much stronger result than chancing something coming out of the unit stills.","
In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?
“Producers have the best intentions and everyone wants to have a great end product. But often they’re so focused on just making the show, that marketing is bumped down the priority list.”
Global creative agency Intermission Film, which specialises in AV and key art, has officially opened a Melbourne studio.
Last year's Natalie Miller Fellow Bridgette Graham is establishing her own Path to Audience, launching a new marketing consultancy in Melbourne.