Alarm bells have been ringing among the Hollywood studios and exhibitors since a report showed steep drops in moviegoing among teenagers and young adults in the US.
Adstream will develop a digital cinema platform for the automated distribution and management of advertising campaigns
Latest research from Roy Morgan confirms a drop-off in cinemagoing among young males.
The company's presence has now increased by a further 150 digital panels in 60 shopping centres.
Griffiths will work closely with the sales team and media agencies to maximise the benefits of the conversion to digital cinema
Val Morgan has today released proof that the unique experience and viewing environment of cinema combines to deliver six times the impact and engagement of the same advertising on television.
The overall Australian entertainment and media market is projected to grow steadily over the next five years, driven primarily by the online and subscription TV sectors.