Nine’s Olympics broadcast reaches 13.57 million viewers

15 August, 2012 by Staff Reporter

The Nine Network says its 17-day London Olympics broadcast reached more Australians than any other Olympic broadcast in Australian television history.

Nine’s free-to-air coverage reached more than 13.57 million viewers, outperforming the 2008 Beijing Olympic Games by almost 920,600 and the 2004 Athens Olympic Games by 1.06 million.

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On average Nine delivered 1.62 million viewers across the early evening and evening timeslots (6.30pm – 10.30pm) of London 2012. Nine’s broadcast partner Foxtel attracted 538,170 viewers across the corresponding timeslot, bringing the aggregate five-city metro television audience to 2.13 million.

Despite the ratings, Nine has previously confirmed that it will lose no more than $20 million on the venture. Nine and Foxtel jointly paid $120 million for the rights to screen the Olympics. However, Nine's new shows, Big Brother and Underbelly Badness – which were incessantly spruiked during the Olympics broadcast – posted strong ratings this week.

Meanwhile, ninemsn’s London 2012 website attracted 46 million page impressions and 6 million video stream.

MEDIA STATISTICS

Television
• The highest reaching Olympics broadcast – 13.57 million viewers
• +60 per cent share across all key demographics during Olympic based programming
• Averaged 1.6 million viewers across primetime coverage

Digital
The official ninemsn London 2012 Olympics website:
• Averaged 400,000 daily visitors
• Served over 46 million page impressions, and
• Streamed 6 million videos during the Games.

Social Media
• 2.5 million tweets in the first 24 hours
• 18,631 tweets per minute during the opening ceremony
• 19,390,900 total tweets across 17 days

 

 

 

 

 

 

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