A SXSW Sydney panel has stressed the importance of creating pitch packages prior to meetings, rather than relying too heavily on just the idea.
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TikTok is now a vital tool in the marketing arsenal; data crunching by Comscore suggests that TikTok drove 80 per cent of online video views for 'Barbie' ahead of the film’s premiere. This week, the social platform will be at AIMC for the first time. Whitney Williams, Tiktok industry lead – media, entertainment, telco and tech services, talks to IF.
More than two and a half years after Screen Australia announced it would be promoting 'The Dry' via its Summer of Cinema campaign, the film's sequel is set to get the same treatment.
Last year's Natalie Miller Fellow Bridgette Graham is establishing her own Path to Audience, launching a new marketing consultancy in Melbourne.
Global creative agency Intermission Film, which specialises in AV and key art, has officially opened a Melbourne studio.
“Producers have the best intentions and everyone wants to have a great end product. But often they’re so focused on just making the show, that marketing is bumped down the priority list.”
In a crowded theatrical landscape, how do local films with smaller budgets find a path to audience when competing against studio tentpoles and blockbusters?
"If there's some ideas at the start and the photographers know what to capture, it's always a much stronger result than chancing something coming out of the unit stills.","